Truly Deeply founder; Dave Ansett talks place branding at the Greater Geelong and Bellarine Tourism Excellence Summit.
In his conference presentation today, Dave will be presenting the 12 attributes of loved brands with a particular focus on building place brands. Presenting to a host of tourism related business operators, Dave will discuss how passion, community and personality (among other things) can help build a brand that re-frame their customer relationships from functional (product attribute and price) to emotional (connection, love and loyalty).
– What: Training Excellence Summit
– Date: Wednesday 9 March, 2016
– Speaker slot: 2.30pm to 3.30pm
– Location: Geelong Library & Heritage Centre
– City: Geelong, Victoria
Pic courtesy Apple