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Brand China continues to polarise

Study shows perception of China varies across the globe, with reputation declining in many countries. As China celebrates their 70th anniversary of Communist rule, Pew Research Centre has released their latest Global Attitudes Survey on the People’s Republic. More prominant than ever in global headlines,…

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Freshwater rebrand reflects a vibrant urban city precinct

Truly Deeply repositions commercial tower to create a new place brand in the heart of Melbourne’s Southbank. Working together with GPT and Frasers Property, Truly Deeply created a fresh and compelling new brand that stands out and connects with premium tenants in the highly competitive…

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Brand Australia set to break world record for economic prosperity

The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us will be floored to discover. Australia will likely be able to lay claim to the title…

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Notel reframes accommodation with urban trailer park brand

Check out Melbourne‚Äôs glam rooftop Airstream trailer park. While many hotel brands are struggling to differentiate, Notel taps into the glamping and rooftop urban oasis trends to redefine the category. Notel consists of six shiny Airstream trailers perched high on a rooftop terrace. All the…

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New Tourism Australia Ad – A Smart & Stunning Piece of Place Branding

Creating an ad to capture the spirit of a place is one hell of a task. Only slightly easier than creating the overarching place brand. Having worked on more than a few place branding projects, I fully comprehend the challenge of competing attributes and stakeholders.…

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Norway's New Passport Design Reflects the Beauty of the Place Brand

Why beautiful Brand Design made me want to move to Norway There are few less inspiring experiences in life than standing in line in the immigration hall at an airport, surrounded by equally uninspired people, holding a passport that has less design inspiration than the…

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Place Branding – Bulgaria's new tourism branding gets a little lost in translation

Recently the Bulgarian Deputy Minister of Economy, Energy, and Tourism presented tourism brand for Bulgaria to the world. For some countries, there are decades of well established reputation which they are able to leverage to build a globally influential place brand – Italy, France, Brazil,…

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