Brand slogans/taglines are an essential element of advertising; typically short their job is to encapsulate what a brand is all about. Occasionally an advertising slogan/tagline comes along with that extra something special, it jumps out of the ad and takes on a life of its own, and becomes part of the Aussie vernacular.

The best ones have not only stood the test of time but have become part of our popular culture and clearly capture the sentiment and personality of the brand. The 1980’s Australian Tourism commercial that featured iconic Aussie Paul Hogan is a great example of this with the tagline “throwing another shrimp on the barbie” openly accepted into our culture even though we refer to shrimps as prawns in this country.

As part of ‘Throwback Thursday’ I would like to share with you some slogans that have blended very easily into our  vernacular. They are fascinating reflections of our culture that not only capture our imagination but remind us of a time in our lives. As a creative it is the ultimate compliment for your tagline to be cherished and revered in such a way by the public.

Hope the ads below take you back and let’s face it we have been blessed with some ripper taglines over the years.

Throw another shrimp on the barbie…

Aveagoodweekend…

https://youtu.be/VThi7SFGNlI

Eyes on the road Rhonda…

Not happy Jan..

Matter of fact, I’ve got it now…

Northa Melbourne and Footiscray…

https://youtu.be/PTpLVOUx0D8

Where the bloody hell are you?

Happy Little Vegemites…

https://youtu.be/0yA98MujNeM

Emma Ferris
Office Manger