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Brand slogans can become a fascinating reflection of our culture

Brand slogans/taglines are an essential element of advertising; typically short their job is to encapsulate what a brand is all about. Occasionally an advertising slogan/tagline comes along with that extra something special, it jumps out of the ad and takes on a life of its…

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Where the bloody hell are we now?

A new Australia tourism ad has just been released to replace the infamous “Where the bloody hell are you?” ad. It seems that Australia has had a few goes at making a tourism ad. So it is interesting to note the direction that we take…

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