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A brand model for SMEs to build long term business value.

The case for increasing the focus on branding in your business. Watching a video by US brand educator Chris Do recently I came across this simple illustration that captures the concept of the brand circle of behavior. Many brands, especially for start-up, early stage and…

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KFC brings back The Colonel with H.A.R.L.A.N.D. the drive-through robot

Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…

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UK kills tobacco brands

Following Australia’s lead, the UK introduces plain packaging laws for tobacco All advertising and branding of cigarettes is now banned in the UK. This follows similar laws introduced in Australia in 2012. For big tobacco brands, this is a massive challenge. They’ve effectively had almost…

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Decision fatigue. Are you complicating the brand experience and losing customers?

A friend of mine was trying to purchase a new smart phone. With great anticipation of acquiring a new gadget (that he had to have), the experience soon soured as he became confused and then frustrated. Eventually, he just gave up and left without buying.…

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Thumbs-up to Facebook – Masters of Visual Brand Equity

Building Brand Identity Assets. Few brands truly understand the value of creating and building equity in their brand’s visual assets to the extent of Facebook.

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