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The urgent need for more responsible brands

‘Unpacked’ photos remind us that brands need to take more responsibility for their impact. Recently I’ve had the wonderful opportunity to work with several purpose-led and social enterprises. Helping create and shape brands that are not just great products but will truly make a positive…

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Did brand mark design predict Trump’s rise to power?

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A case in point is this great snapshot…

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When it comes to Branding Popular ≠ Best

When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces (or POPS). The rebrand is being run by The New York City Department of City Planning,…

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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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For the love of colour : 8 cool colour inspiration sites

Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…

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Pantone have announced the colour for 2019

Yes, Colour of the Year is a thing, and an especially important thing for branding. For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging,…

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Office updates their suite of icons with a new design mindset

A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade since then the Microsoft product has undergone regular updates as…

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10 annoying things designers do

Designers can’t help it. It’s not our fault. We like to judge. We are picky. We like to openly criticise design, even if no one asked us our opinion. It’s in our DNA. We seriously can’t help it, fact. We are a collective who are…

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How Colour Psychology Works in Branding

Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included. “Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we…

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4 website inspiration galleries – Part 2

So the brand is done, the visual language nutted out and press applications approved. The one thing left to finish is the website, a beast, a force to be reckon with and will take no prisoners. Sometimes you find yourself stuck at where to begin,…

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Mailchimp goes bananas with its rebrand

The iconic Mailchimp brand was already lovely with its scripted font evolved from the original design by the talented lettering artist Jessica Hische. You can see the logo revision process here, jessicahische.is/monkeyingaround. The new rebrand created by Collins, evolves Mailchimp yet again to be a…

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