Brand proposition and identity design creates powerful differentiation for specialist RTO advisory firm
Truly Deeply developed a brand proposition and identity that brings to life the idea of ‘where success breeds success’.
This is a powerful brand promise highlights a compelling and differentiated offer supported by the team’s substantial and unique experience that’s tailored for Registered Training Organisation (RTO) owners.
The new brand is designed to help Marcus Sellen & Associates clearly communicate the value they add to businesses and stand head and shoulders above their competitors.
Simple and elegant, the brand identity is inspired by the brand’s desire to do things differently and provide a real plus for businesses it partners with.
A bold and stylised sans-serif wordmark elevates the firm above its competitors and takes cues from leading legal and business firms. The ‘A’s and ‘+’ within the font have been crafted to create a distinctive mark. The ascending lines showcase subtle movement that enforces the brand’s messaging of advancing and driving growth.
The wordmark combines with a sophisticated colour palette of black, silver, and bronze. The business stationery was carefully considered to include tactile elements with rich stock and foiling to reinforce the consultancy’s differentiation.
Marcus Sellen & Associates is the only RTO advisory firm in Australia that has established experience of starting, growing and selling some of the most successful and respected businesses in the private education and training sector.
Marcus Sellen and his team of RTO experts and ASQA consultants provide effective and efficient business advice and solutions for compliance, governance, systems, processes, sales and marketing for Australian education enterprises.