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USA dating site Match creates a bold outdoor campaign that takes a me first approach. The dating app market is massive but also largely undifferentiated. That’s why this latest campaign from Match in the USA caught my eye. Rather than promising to find ‘the one’,…

Brand architecture can be a tricky beast to get right but CSL’s new group brand is a good example of how to move to a master brand approach. With any merger and acquisition, careful consideration needs to be given to the brand architecture strategy. While…

Clever Campaign Leverage or Brand Positioning Balls-up? If as they say; “Imitation is the sincerest form of flattery”, Apple should be feeling pretty chuffed about this new campaign by Samsung for their Galaxy Z Fold 2. In this short clip a street artist is seen…

Recent survey finds that more than a third of marketers see brand strategy as most important amid uncertain times. The Annual CMO Spend Survey 2020-2021 research provides detailed insight into how top marketers are adjusting their budget and marketing investment plans due to Covid-19. Amongst…

Are you missing this important dimension of your brand strategy? Price has always been a key dimension of brand building. Ever since E. Jerome McCarthy identified the Four P’s of marketing (Price, Product, Place and Promotion) brands have understood the relationship between price and brand…

Now that seems like a valuable brand proposition. All to often we find brands working in a market driven paradigm. That-is, their mindset of how they go to market is based upon the collective history of how the category has always operated. What was will…

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…

Digital agency rebrand brings to life a passion to create ambitious, purposeful digital products that amplify human potential. Working closely with the Squareweave team, Truly Deeply unlocked their compelling truth and created a new internal mantra of ‘purposeful solutions amplify potential’. This was then supported…

Australian technology business set to disrupt the global building industry. Yeah, that’s a pretty big claim, but in the case of Australia’s Fastbrick Robotics, it’s more likely a prediction than fanciful mission statement. Fastbrick’s first prototype; the Hadrian X is nearing commercial readiness, with the…

Brand proposition and identity design creates powerful differentiation for specialist RTO advisory firm Truly Deeply developed a brand proposition and identity that brings to life the idea of ‘where success breeds success’. This is a powerful brand promise highlights a compelling and differentiated offer supported…

  Building on a tradition to create a vibrant aged care brand for future The new brand identity builds on Fronditha Care’s strong reputation within the Australian Greek community to create a leader in the provision of aged care services for a multicultural audience. Zoe…

Fragrance brand bucks category norms to standout in highly competitive fragrance category. Demeter continues to defy the age old art of using sex, glamour and mystique to sell fragrance. Instead, the brand uses everyday experiences as their inspiration. The US fragrance company has just released…

Deliciously Good Brand Differentiation Australian Supermarket brand Woolworths have teamed up with celebrity endorser and fresh food campaigner; Jamie Oliver to introduce their latest in store brand initiative – fresh fruit. Launched in-store and driven by an above the line TVC campaign, Woolworths have come…

Once again Telstra’s public relations team is frantically working to deal another brand attack, this time from Choice. The problem for Telstra is their network performance is not just core to the brand, it is really everything the brand stands for. Telstra needs to urgently…

Melbourne brand strategy and design agency has developed new packaging, brand messaging and design for the Heatbeads range of products. “The team at Truly Deeply took the time to really understand the Heatbeads customers and market to create packaging that both respected our brand’s long…

Time for Lion Group to step up. It’s milk brands, including PURA and Dairy Farmers are suffering from no real brand differentiation and now they are fighting a legal as well as marketing battle. For decades, full cream milk has been just been milk. The…

US burger brand disrupts the category with old school American attitude. Carl’s Jr. also known as Hardee’s, is the latest burger brand to hit the Australian shores. It’s bold, irreverent and unapologetic and it is focused on young hungry Aussie blokes.