How Colour Psychology Works in Branding


Colour plays an integral part in how we see, respond and feel about almost every aspect of our lives – brands included.

“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Colour plays such an integral role in the way we comprehend the world around us that it’s saturated our language and created a never-ending list of idioms. We use colour not only to pinpoint a part of the visible spectrum but also to describe complex ideas such as emotions and character traits.

This is because, as colour psychology explains, color greatly influences how we organize, identify and interpret sensory information in order to form an understanding of our environment. Although our perception of colour is mostly subjective, some of its effects are universal.

Recognizing the importance of colour and its impact on human thought and behavior, the marketing and branding sectors have long made use of the power of colour in advertising and design. With the rise of the internet and the shift to online marketing and eCommerce, this reach has expanded to include web design.

Applying colour psychology is one of the most powerful methods to appeal to customer attention, trigger their purchase behaviour and ultimately drive more sales. Realising how important colours are own every visual presentation of your business can help you attract new clients and customers.


This infographic was thoughtfully researched and compiled by our Pals at
For the full infographic on colour psychology visit: Design Advisor

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