Redefining one of Australia’s favourite shoe brands to appeal to new generations.
Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet.
The new brand identity leverages the product’s technological and medical credibility to create a more aspirational brand image that is designed to appeal to younger audiences.
Homyped’s Brogan McClelland says they are delighted with the brand strategy and design work.
“Michael, Derek and the team were completely committed to helping us get the best out of the business; not only helping us improve our internal processes and mindset but ensuring longevity for the brand.”
The brand now tells a compelling story of stylish, comfortable and great value shoes that are engineered to improve your health, comfort and wellbeing.
Style and science are balanced in the messaging to highlight the brand benefits of confidence, support and relief with every step.
The new brandmark represents the idea of ‘stepping with confidence’. The ‘e’ in Homyped becomes a dynamic step that transforms into a flexible and vibrant visual language and captures the feeling of freedom, energy, and playfulness.
“Initial feedback has been very positive; our customers are loving the fresh new look and palette, as well as our core health values that shine through,” added McClelland.
Homyped passionately engineer practical, appealing and affordable footwear solutions to a range of pain and discomfort problems. The original orthopaedic comfort shoe specialist, they’ve been designing shoes in Australia for Australian feet since 1969.
Homyped shoes are sold through pharmacies, specialty retailers and directly through the brand’s online store. The new brand identity will start to appear on the new autumn range in stores in the next few weeks.