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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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Adidas & Alexander Wang second collab breaks the retail rules

A Masterclass in New Retail Brand Mindset Following-on from their first collaboration in 2016, Alexander Wang and adidas have again steered clear of a standard retail approach. Last year’s collaboration was released through pop-up trucks in New York, London and Tokyo. Staying true to their…

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Brilliant brand storytelling from Burberry takes branded content to a new level

For brands obsessed with branded content Burberry has just upped the ante significantly. English fashion brand Burberry has released a three-minute trailer for an epic but non-existent movie about the brand and it’s fabulous. Burberry takes brand storytelling to another level. The faux trailer promotes…

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The power of pictures – Worth a thousand words in any language

Iconspeak – a new fashion brand designed for travelers They say a picture is worth a thousand words – and this is never more true than when you’re traveling and don’t have a dozen words of the local language (let alone a thousand). Created by…

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Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

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Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

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H&M laughs in the face of Aussie fashion brands

Hot on the heels of more Australian retailers going to the wall, Swedish ‘fast fashion’ brand H&M opened it latest and one of its biggest stores in Melbourne’s CBD on the weekend. Once again, this is another example of the power of building an authentic…

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UK Retailer Debenhams go Real with their fashion models

Imagine a major retailer waking-up one morning and deciding to break convention with their fashion marketing. Whilst many retail and fashion brands discuss the possibility of featuring ‘real’ models in their marketing campaigns, for the most part they remain discussions only. Dove and Esprit are…

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New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

  UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

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Aesop brand extension with personality

Aesop has teamed up with the french APC fashion brand to create an awesomely daring brand extension. Post Poo Drops! What appeared to many to be an April fools joke is an actual product, available from both APC and Aesop stores. As a continuation of…

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Our Brand Identity design for fashion label Hemisphere Jeans – One from the Vault.

Creating Everyday Brand Identity Magic When fashion brand Hemisphere asked us to help them create the visual identity for their new ‘every-day’ label, we couldn’t have been more inspired. having been big fans of the brand for years, we won the account after first meeting…

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Brand Magic – When the Client takes the wheel

Making Sweet Brand Music Together There’s nothing so rewarding as the point in a brand project when the client picks-up on the definition work we’ve completed and begins to bring it to life in their own way, putting their own stamp on their brand communication…

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