Our strategic branding services

Our robust methodology meets customised approach.

What we do


We know what it takes to build a brand but we also know every business has unique needs and challenges.

To understand your brand challenges, we also need to understand your business objectives and ambition. We take this understanding and combine it with our robust methodology to craft a strategic branding approach to reach your business objectives.

Insight

Research unlocks insight to differentiate your brand.

  • Services
  • Stakeholder interviews
  • Focus groups
  • Market review
  • Competitor analysis

We talk to the people that know your brand and have a need for your brand, your stakeholders. We also assess your competitive set and the market in which you operate.

The end result is a clear insight into the needs, hopes and desires of your stakeholders and compelling opportunities for your brand to stand out in the market.

Define

A compelling and authentic strategic brand proposition is essential to direct, grow and protect your brand.

  • Services
  • Brand value proposition
  • Brand essence
  • Brand values
  • Brand beliefs
  • Brand personality
  • Messaging and proof points
  • Positioning statement
  • Brand story/narrative
  • Audience profiling and segmenting
  • Name development
  • Customer journey mapping
  • Brand architecture

Building on insight uncovered in the previous step our strategic brand visioning tools unlock your brand’s compelling truth and provide you with a powerful brand proposition.

We extract, build and clearly define rich layers of meaning that provide clear direction and inspire powerful storytelling for the brand internally and externally. If there are several products and/or services, we also consider how these are best presented to marketed and whether they need to be aligned or differentiated.

If you need a brand name or your current brand name needs to be reviewed, we use the brand proposition as a basis for name development.

Design

Creating design solutions that are both aesthetically beautiful and strategic.

  • Services
  • Brandmark and identity design
  • Brand re-fresh
  • Visual language development

Building on the strategy and insights, we bring the brand to life with a rich and distinctive identity system that considers all the brand touchpoints and generally includes a brandmark, visual language and imagery.

Much more than a logo, to truly engage your audience we create a powerful visual identity system that builds a unique brand world that your audiences want to be part of.

Activate

Clear, consistent and compelling brand messaging across all of your brand touch points.

  • Services
  • Brochure
  • Website
  • Press ads
  • Retail store look and feel
  • Stationery
  • Signage
  • Staff uniforms
  • Presentation documents
  • Packaging
  • Point of sale
  • Branded Environment, retail spaces and signage systems

Once you have a clear strategic direction and a visual identity that communicates your proposition, all your brand touchpoints should speak with the one voice and work together to deliver valuable brand experiences and connections at every stage of the customer journey.

We ensure that the right brand touch points are communicating the right message, brand voice and have a consistent look and feel.

Engage

Truly successful brands need to do more than communicate they need to engage.

  • Services
  • Culturalisation tools
  • Customer journey development
  • Brand experience development
  • Brand activities
  • Value add service development

We explore exciting ways to engage your customers along all points of their customer journey. Giving you the tools to create rich and lasting customer relationships and brand loyalty.

Brands we have worked with...

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Ayomo-Brandmark-650x390
Bendigo-Bank-650x390
Bounce-Master-650x390
City-of-Stonnington-650x390
ETTO-650x390
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JustCar-650x390
King-Island-Dairy-650x390
Lend-Lease-650x390
MelbourneBusiness-School-650x390
OCRF-Master-650x390
Supdbar-logo-650x390
Tennis-Australia_free-650x390
TOM-Organic-COL-HORIZ-BLUE-650x390
YVW-650x390