Truly Deeply rebrands Arca, Australia’s leading credit association
New brand strategy and identity for leading credit association
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Brand name renaming, 3 ways to rename.
Brand naming can be hard, but it’s easy compared to brand renaming. Brand naming: coming up with a strategic, relevant and available name for a new company, product or service is challenging. Engaging stakeholders and bringing them on a journey, getting buy-in on preferred options…
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Luxury brands you’re probably mispronouncing
How many of the world’s leading luxury brands can you pronounce correctly?
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Truly Deeply creates the brand for innovative school software, Zunia.
Research, stakeholder engagement, brand strategy, naming and brand identity for a novel school experience and management solution. An innovative new solution from Education Horizon’s Group (EHG). Zunia brings together the best and most powerful functions of the group’s existing products into one intuitive platform. Paul…
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Prosecco-like? Food origin naming fight continues
EU agreement standoff as Australian producers fight to keep using traditional and logical names to describe their products. As part of the $100 billion EU trade agreement, Greece and Italy are trying to extend Geographic Indicators to a range of common food styles including wines…
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Truly Deeply creates unique skin and hair care brand for the next generation
Brand strategy, naming, design and packaging for Gen Z skin and hair care range. Innovative, all natural and eco-friendly, Umii is a new range of body and skin care products specifically designed for girls and guys aged 8-18. Real, assertive and bold, Umii doesn’t tell…
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Truly Deeply rebrands Hyperdome shopping centre to South.Point
New name, strategy and identity for major Canberra shopping centre Working together with key stakeholders, we helped refine and reposition one of Canberra’s main shopping centres. The new brand positioning, name and identity is now helping to re-engage the local trade area and excite tenants…
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A legal imperative to rebrand and differentiate
It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…
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Bank First or Customer First? Confusing rebrand messaging.
New look, new name with a contradictory sales pitch. Next month Victorian Teachers Mutual Bank will relaunch as Bank First. The new name and identity gives the bank a much simpler and stronger name to compete with other mutual banks. It also shifts the brand…
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Australian winemakers fight to keep the prosecco name and their brand value.
Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France’s successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…
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The meaning and origin of famous brand names, part 2
More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…
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The meaning and origin of famous brand names
The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…
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What’s in a (brand) name (or brand identity)
(Brand) names have baggage When creating a new name or identity for something there’s always the challenge of seconding guessing due to current associations. But by knowing you’re following a plan, backing yourself and a little patience it can all work out. Names are an…
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