The story behind the names of some of the world’s biggest brands.
If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also quickly realise, that asking friends and family for suggestions is never helpful (especially via Facebook).
For some perspective, it’s always interesting to look at the names of some the most successful brands. What inspired them?
While some names connect to the personality or their proposition, it’s only part of the story. In many cases, the brand has well and truly transcended what the word means (if it ever had a meaning).
Below are some of the world’s well known brands with the story behind their name.
We spend a great deal of time naming or renaming companies and products. You don’t have to sweat it alone – give us a call if you’d like some expert help.
Michael is Managing Partner and Strategy Director at Truly Deeply, a brand agency with 25 years’ experience working with brands to position them for growth. His deep expertise is in unlocking the strategic power of your brand to create a differentiated, compelling and authentic brand proposition that will engage all your audiences. Michael has extensive experience working across Australia and the Middle East working with leading Australian and International organisations across just about every sector.