Blog

By Category
AA Licence check
Advertising
Art with Heart
Brand
Brand & Consumer Trends
brand architecture
Brand Communications
Brand Design
Brand Engagement
Brand identity
Brand Loyalty
Brand naming
Brand partnership
Brand Personality
Brand Storytelling
Brand Strategy
Client News
Digital communications
Employer Branding
EVP
In the Press
Inspiration
marketing
Packaging
Personal Brand
Place Branding
Rebrand
Research
Retail
Socially conscious branding
Truly Deeply
typography

The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

Read more »

What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

Read more »

Show me a little more