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Delta and Coke’s brand gesture; clever or creepy?

Delta Airlines and Coke apologise after napkins offend Delta and Coca Cola have canned their inflight match-matching brand gesture after many label it creepy. What was intended a bold and fun has potentially caused brand damage. Far from inspiring hook-ups, it has potentially also fractured…

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The meaning and origin of famous brand names

The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…

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What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

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Coca Cola ‘one brand’ architecture comes to Australia

Multinational soft drink giant introduces its new brand architecture strategy to Australia. After decades of establishing more niche brands, Coca Cola has shifted back to what they call the ‘one brand’ design. Essentially, they are now refocusing on creating a stronger master brand, with more…

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Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

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Why a year of no advertising could be a brilliant strategy for Coke to build customer loyalty

Buy The World A Hope asks Coke to spend its annual $3 billion advertising budget for good. At first glance this plea seems like the fanciful daydreaming of a socially minded if naive group of well meaning world citizens, but I believe there is much…

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Coca Cola strip bare their packaging to promote equality and tolerance

Coca Cola Dubai have launched a new range of promotional cans during Ramadan in an effort to raise awareness against prejudices and promote a world of equality and tolerance. The new can has been stripped of all branding, with an exception of the iconic red can…

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When brands come to life

Our friends on Fast Company are running a story on the worlds busiest Santa, which is worth a watch, specially this time of year.

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Cokes sends happiness from the skies

As part of Coca Cola’s kindness movement and international campaign called “Where Will Happiness Strike Next?” Coke sends free Coke cans and messages of support to Singapore’s migrant workforce via drones in connection with the non-profit organisation Singapore Kindness Movement.

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How SPC customers saved the brand

When the federal government refused to inject $25 million of taxpayer’s money into SPC Ardmona, many felt this was the beginning of the end for this iconic Australian brand. But following a groundswell of support from customers through a social media sales are up and…

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Coca Cola's pro-health brand gesture

Coca Cola in Chile is promoting active lifestyles by asking taxi passengers to pedal for a discount. As part of their international “Happiness is Movement” campaign, Coca Cola (aided by the creatives at McCann) have come up with an engaging way to get people moving. A…

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Brand responsibility. Coca Cola tries to sugar-coat obesity issues with new campaign.

This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity. With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around…

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