You know the name, but can you pronounce it correctly? For the fourth in our series of how to pronounce brands, we’re looking at household brands. Despite their popularity, you’re probably mispronouncing many famous brands such as Nutella, Evian, Godiva, Sriracha, Zara, Adidas, Hugo Boss, Bayer,…
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We were surprised to open Illustrator the other day and get a warning that the Pantone colour palettes would be vanishing from the app. There’s always been something clunky about the way Illustrator handled spot colours, but I always thought it was more to do…
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The story behind the names of some of the world’s biggest brands. If you’ve ever tried to create a name for a company or product, you will realise how hard it can be. You need a solid brand strategy and robust naming criteria. You’ll also…
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Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…
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As brand designers we’re always hungry. Hungry for new inspiration, new palettes, new strategy and as a corner store of everything we do new typefaces. Fonts are so important when it comes to creating new brand identities or logos. Finding the right type to express the…
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