Easy Jet’s Look & Book, a Social Media Masterclass for Brands

travel branding melbourne

The end of Instagram travel envy.

The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies a travel destination straight from an Instagram pic and which flights you need to get there. Simply take a screenshot of any European destination you like the look of and upload it to Look&Book in the easy Jet app. They’ll then tell you where it is and which flights will get you there, with booking only another tap away.

There are plenty of brands on Instagram, but few examples of brands tapping into the Inspiration (envy?) that Instagram delivers so evocatively and turning that into a service for the customer and a business opportunity for themselves.

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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