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Microcations – the latest trend hitting the travel category.

The Microcation is officially a trend Being driven predominantly by millennials, the microcation is a short getaway that is gaining popularity fast. Research from the U.S. (The 2019 Vacation Confidence Index* released by Allianz Global Assistance) has shown that 72% of millennials, 69% of Gen…

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Easy Jet’s Look & Book, a Social Media Masterclass for Brands

The end of Instagram travel envy. The UK’s Easy Jet has launched a new booking app that takes their social media game to a new level. Look & Book is an app designed to turn Instagram travel inspiration into a reality. Look & Book identifies…

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Vale Anthony Bourdain

Like many people throughout the world, I was deeply saddened to hear about the recent death of Anthony Bourdain. A man with a desirable, dynamic and authentic personal brand, he was not your average celebrity chef, author, travel documentarian, and presenter. Bourdain introduced us to…

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KLM extends their brand experience beyond the skies

Building Broader Brand Relationships is Good for Business. Many years ago, back when Apple was a personal computer business, Steve Jobs had a vision for Apple to play a valued part in more of the 1440 minutes in every person’s day than any other brand.…

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Air France launches Joon – An airline built on brand strategy

Much more than brand spin – hopefully. Air France have announced to launch of Joon, an airline positioned for the European Millenial market. So what does that mean exactly and why should we believe this is more than just another low-cost airline brand entering the…

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The power of pictures – Worth a thousand words in any language

Iconspeak – a new fashion brand designed for travelers They say a picture is worth a thousand words – and this is never more true than when you’re traveling and don’t have a dozen words of the local language (let alone a thousand). Created by…

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