THE:5TH – A watch brand worth watching.
We’ve recently begun working with next gen watch business THE:5TH. For those not familiar with the brand (which makes you over 35 and not fashion savvy) THE:5TH is a stellar example of new businesses disrupting old categories – in this case the watch category. THE:5TH broke all the rules when they launched a few years back, redefining the space for a new generation of watch wearers and rocketing to success. As the challenges of sustained business growth kicked-in, THE:5TH came to us for assistance with re-setting their brand for the next phase of growth (and we think world domination).
You can read our case study here and take note of this disruptive Australian brand taking on the world watch market: THE:5TH Case Study.