Truly Deeply is proud to support BirdLife Australia and Australia’s Aussie Bird Count.
A great example of brand engagement for a conservation charity, The Aussie Bird Count encourages everyone to get involved to help protect endangered species.
The Aussie Bird Count is an opportunity for all Australians to contribute to the citizen science project and a fun way to get outdoors and test your bird knowledge.
From October 16 to 22, BirdLife Australia presents the 10th annual Aussie Bird Count which has grown to become one of our country’s largest citizen science events. Birdwatching is an ideal way to engage with nature — one bird at a time.
This month, you can test your bird knowledge, and get to know the cast of colourful characters in your neighbourhood, all while enjoying the great outdoors, right on your own doorstep! The Aussie Bird Count provides a tangible opportunity for birders of all levels to make a real impact on bird conservation.
BirdLife Australia’s National Public Affairs Manager, Sean Dooley is encouraging all Australians to join the campaign.
“The Aussie Bird Count is not just about counting birds,” explains Sean. “It’s also about connecting with our environment and contributing to the knowledge that underpins our conservation efforts. Australia faces numerous challenges, including climate change, habitat loss, and invasive species. Paying attention to birds is where conservation begins through popular interactive opportunities such as the current bird of the year competition .”
Truly Deeply recently helped BirdLife Australia reposition its brand with a purpose-led promise of “save birds, save life”. Read more about the BirdLife rebrand, see the full case study here.