How your choice of internet browser determines if you’re an original thinker

marketing strategy

It turns out the browser you use determines job performance, commitment and innovative thinking.
Organizational psychologist Adam Grant in his TED Talk; ‘The surprising habits of original thinkers’ presents an insight into browser choice as an indicator of innovative and original thinking. Grant says; “There’s good evidence Firefox and Chrome users significantly outperform Internet Explorer and Safari Users. They also stay in their jobs 15% longer. Why? It’s not a technical advantage. The four browser groups on average have similar typing speed, and they also have similar levels of computer knowledge. It’s about how you got the browser. Because if you use Internet Explorer or Safari, those came pre-installed on your computer and you accepted the default option that was handed to you. If you wanted Firefox or Chrome you had to doubt the default and ask; is there a different option out there? and then be a little resourceful and download a new browser.”

But this isn’t about downloading a new browser to get ahead. “it’s about being the kind of person who takes initiative to doubt the default and look for a better option”. Choice of browser indicates your propensity to look at something you’ve seen many times before, and all of a sudden you see it with fresh eyes – a key attribute of original thinkers.

Dave Ansett
Truly Deeply Founder & Creator of Brands
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You can watch Grant’s TED Talk here.

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