Blog

Two tough truths about selling your business. So you’ve spent years (often decades) building a business with your blood, sweat and tears and it’s finally time to sell and collect the reward for all your hard work, ingenuity and perseverance. There’s only two problems with…

When it comes to rebranding, all agencies aren’t equal. After more than 25 years of running a branding agency, it’s not every day a conversation with a client re-frames my perspective on our business. But recently, that happened. I was talking to the founder of…

  Having recently returned from living and working in London for 3 years I’ve been keeping up to date with the happenings, particularly in one of my favourite areas, around London Bridge. Working almost next to The Shard, I was able to spend many lunch…

The Value of Good Advice. Recently I re-read Confessions of the Pricing Man by Hermann Simon, arguably the best book ever written on the subject of pricing. I’ve always seen the subject of pricing as directly connected to branding. As Simon says: “People have asked…

Are brand values are more important than brand value? Nike this week rolled out their 30th anniversary ‘Just do it’ campaign featuring the ex 49ers quarterback Colin Kaepernick. In a move that will define the brand for the future, Nike have made an incredible brave move.…

The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…

fix ur **bleep**ing logo. If I had a dollar for every time a business owner or marketing director has told me their clients and customers don’t care how their branding looks over the years, I’d be writing this article from my private island in the…

Beautiful lettering created by Pellisco An art form that was heavily used during the early centuries in illuminated manuscripts, hand lettering is still strong on the design scene and hopefully here to stay. You probably walk past hand lettering on a daily basis, from artisan chalkboards…

Toy brand introduces first sustainable pieces It’s the only plastic toy that gets a thumbs up from most sustainably minded parents I know. It’s great to see it making a move to becoming a sustainable brand. Lego has introduced it’s first sustainable pieces as the…

Harley focuses on product development and growth but disregards its long held brand beliefs As a brand strategist I have often admired and held up Harley Davidson as great example of a powerful brand. Not because I own or want to own a Harley (so…

A branding article filled with good intent. I was initially thrilled to see an article on the CPA’s blog titled; ‘Why your accounting practice brand is more than a logo’. The CPA is one of our countries most trusted and respected associations, representing an industry…

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

Crayola’s crayons are part of our collective childhood. The brand is constantly innovating with new pastels, markers (texters) and other child friendly colouring equipment. But their foray takes things to a whole new market and shows the value of a strong brand visual language. They’ve…

Leaders stick to their knitting. I recently read with great interest about the rebranding of global ad agency Ogilvy. The agency recently announced a global re-founding. “designed to clarify the company’s purpose, simplify its structure, and unify behind one single brand: Ogilvy.” Born in 1948…

More than a rebrand. There’s been something interesting going on at Choice. More than a logo refresh, it seems the stalwart reviewer is starting to develop its activist side. While Choice is known for its product reviews and buying guides more than it’s disruptive activist…

Digital agency rebrand brings to life a passion to create ambitious, purposeful digital products that amplify human potential. Working closely with the Squareweave team, Truly Deeply unlocked their compelling truth and created a new internal mantra of ‘purposeful solutions amplify potential’. This was then supported…

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and ways to use the budget as efficiently as possible. Over my next two blogs, I’m…

We’re constantly working with start-ups and entrepreneurs looking to get their brand up and running on limited funding. Wondering what they can do to guarantee value from the process and for ways to use the budget as efficiently as possible. So over my next two…

Move over Comic Sans, Papyrus has now risen to the status of worst font in the world. Ryan Gosling championed this argument on Saturday Night Live, where he trashed the use of Microsoft Office’s font in Avatar’s title design. In the skit, Ryan tracks down the…

Looking at the new launch videos for Google’s new Material design, I can’t help but feel they are locking the platform into uniformity. For all the talk of tailoring the look and feel of your apps brand, the tools provided seem at first glance to…

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

Should your brand identity design include a symbol? Working on a project currently we have a client keen to steer the creative process of their brand identity design in the direction of a logotype, that is a brand mark made-up of the word only without…

It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…

A powerful, purpose led and culturally sensitive brand that protects, connects and inspires. The Keeping Place has a bold vision to be a sustainable digital cultural centre for all Indigenous Australians. Roberta Molson, Heritage Specialist at Fortescue Metals Group Ltd says the brand development process,…

Just as summer here finally ends Magnum has revealed a European wide campaign for the Summer that achieves a kind of sophistication the brand has always reached for but never quite got. Mainly due to the simplicity and style of the illustrations of Thomas Danthony, which…

New brand and name for learning partner for the health and social care industries. The brand proposition, name and identity reflects Altura Learning’s ongoing work to innovate and expand geographically and across the health, disability and social sectors with the support of enhanced technology. The…

Truly Deeply creates a powerful and distinctive new brand that connects business, policy makers and thought leaders. Carbon Market Institute’s General Manager & Company Secretary, Brad Kerin, says the new brand really embodies the Institute and has enabled them to increase their influence and impact…

Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…

We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…

The how and why of rebranding. Whether you’re planning on attracting new clients and customers, selling more products and services, growing awareness or growing margins, re-branding is a truly effective strategy for your business. Your brand can require updating for a multitude of reasons including;…

A stylish brand that helps One Early Education Group stand out in an increasingly crowded market. Built around the essence of ‘The Thriving Child’, One creates an environment where infants and children can thrive in their daily interactions. The brand proposition drives a powerful platform…

How much is the Nike logo worth? The story of Nike paying $35 for the design of their logo back in 1971 is the stuff of branding legend. Even allowing for inflation, that $35 branding budget equates to a pitiful $216 in today’s US$ –…

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…

Branding from the creative and business hot spot, Seoul, Korea. Today we’re featuring a branding and packaging project created by our Korean partner agency; Metabranding, a brand consultancy in many ways similar to Truly Deeply. Our partnership is part of an ongoing focus for us…

A Demonstration of our Credentials as Brand Identity Design Specialists It struck me recently that as a brand strategy and communications agency we’ve worked with a ton of brand identity clients over the years from an amazingly wide range of categories, and yet nowhere have…

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

Celebrating a truly visionary organisation (with a brand to match). We’re so incredibly proud of our client The Susan McKinnon Foundation with the launch of the McKinnon Prize in Political Leadership at Parliament House in Canberra yesterday. The McKinnon Prize in Political Leadership is a…

A big, bold brand for an event for big ideas IPAA Victoria Public Sector Week 2017 is the only event that brings together the entire Victorian public sector in one location to drive fresh thinking and a create a better future for all Victorians. The…

KFC Creates a Halloween Costume of their Iconic Colonel Sanders. Over the last two decades, fast food retail brand KFC have invested in an increasingly focused manner on bringing their founder Colonel Harland Sanders into the branding spotlight. They have reprised his image and locked-it…

A health insurer deliberately catering toward digital natives. New US health insurance company Oscar has been called the Warby Parker for health insurance. Warby Parker is a Silicon Valley darling, an online glasses retailer who came out of left field in the US to disrupt their…

While doing another late night trawl through the different foundries and shops we all spend so much time in (us designers anyway) I came across Fontstand. I couldn’t believe it. A great collection of foundries and fonts that you can really try for free, rather…

Poor Government brand policy will prove costly. With the exception of creating a brand to attract tourism to our shores, the various layers of Government in Australia have never shown an understanding of the value of brand. When compared to the Governments of Europe and…

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

The Big Changes in Branding. In my time working in the design and branding industry (some 25 years) the internet has been the single greatest thing we’ve seen. At the start of my career Apple launched their first Mac computer, the first step in a…

Much more than brand spin – hopefully. Air France have announced to launch of Joon, an airline positioned for the European Millenial market. So what does that mean exactly and why should we believe this is more than just another low-cost airline brand entering the…

The cost of a poorly designed brand identity. Parked at the traffic lights last week my attention settled on the kerbside branding for a new Snap Fitness gym that had recently opened in our neighborhood. I was immediately struck by the poor quality of their…

Introducing a brand called Brandless™ (yes, trademark is noted). A start-up riding the unbranded trend and set to shake-up everyday retail in the USA and they’ve raised $50 million to get going. Way back when, our ancestors bought basics supplies from their local store. They…

In a fast changing digital world, we often get asked if business cards are still a necessity for your brand. While some people may see them as old fashioned, you would be surprised at how many people still like to carry cards and how important…

Truly Deeply repositions commercial tower to create a new place brand in the heart of Melbourne’s Southbank. Working together with GPT and Frasers Property, Truly Deeply created a fresh and compelling new brand that stands out and connects with premium tenants in the highly competitive…

Inspiring audacious entrepreneurship for the next generation of business leaders Background The Wade Institute for Entrepreneurship is a new Institute that offers a Masters of Entrepreneurship course at Ormond College, Melbourne University, named after successful Australian entrepreneur, Peter Wade. ‘We are a smart nation but still too few…