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Say “hi” to our branding for StartOut

StartOut is an inspiring not-for-profit organisation who match young people with role models to help build resilience, self-acceptance, help break negative self-image and to help navigate their sexuality. We worked with StartOut to create a brand that was inclusive of all diverse sex, sexuality and gender…

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Lacoste goes brandless to help threatened species

What stronger way to use globally recognized branding than to make it disappear? In another example of brands tapping into the growing consumer trend of social and environmental activism, Lacoste has created a bold social brand campaign to raise awareness and funds to help threatened…

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High fashion footwear – The latest branding billboard

The latest branding trend for fashion takes to the streets. As the on again / off again relationship with fashion brands featuring their logos on their clothes continues, the latest trend is high fashion featuring their branding loud and proud on the feet of their…

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Did brand mark design predict Trump’s rise to power?

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A case in point is this great snapshot…

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The surprising case for multiple brand mark identities.

The argument for breaking the conventions of brand identity design. One of the strongest principles of branding is less is more. A simple brand proposition with a single clear point of difference expressed consistently through a brand mark and brand identity design have long been…

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When it comes to Branding Popular ≠ Best

When it comes to branding – the approval process is a critical component. I was reading recently about a project to rebrand New York City’s privately owned public spaces (or POPS). The rebrand is being run by The New York City Department of City Planning,…

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How Rebranding Transforms Retail Street Appeal to Drive Increased Sales

Measuring the positive impact of rebranding. One of the challenges for many businesses looking to rebrand is establishing hard metrics to measure impact and return on investment. We always like our clients to come to a branding project with clarity on what these metrics may…

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Truly Deeply rebrands ATSE as Applied

Leading think-tank rebrand brings to life a new purpose and improves engagement with the broader community. Applied replaces ATSE as the new brand name for the Australian Academy of Technology and Engineering. The new name ‘Applied’, was chosen as it humanises the brand and cuts…

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Truly Deeply rebrands Homyped shoes

Redefining one of Australia’s favourite shoe brands to appeal to new generations. Truly Deeply builds on Homyped’s comfort heritage to reposition the brand as smart solutions for healthy feet. The new brand identity leverages the product’s technological and medical credibility to create a more aspirational…

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For the love of colour : 8 cool colour inspiration sites

Creating the best mix of colours has never been so daunting. From print to digital, books to apps, the decision to finalise a particular colour palette for your project can be overwhelming at times. Colour combinations are a tricky business so why not gather the…

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Chain restaurants inspired by independents

Popular UK restaurant chain, Wahaca, has rebranded to appear more like its independent competitors. When I first visited London in 2005, I was shocked to find a chain café or restaurant on almost every corner, and struggled to find a local independent option. Fast forward…

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Truly Deeply creates brand identity for shared value consultancy, Hugh Foley

Consulting brand creates value for company, customers, and the community. Building on Hugh’s personal reputation in shared value strategy, we created a strong and distinctive consulting brand to engage corporate, philanthropic and public sector leaders. “Getting some good thinking into the brand identity process right…

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