Apple demonstrates the power of an iconic brand identity

Brand agency Melbourne

Don’t try this with your branding at home

Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol.

For most brands, playing around with the integrity of their brand mark is not something we would recommend, in fact as a rule brand identity guidelines forbid it. However the benefit of building an iconic brand symbol like Apple, is that it provides the flexibility to be playful – surprising and delighting customers and clients alike.

Below are all 370 pimped-up apple symbols:

apple branding

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Photo from ASE on Unsplash.

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