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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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OK that's just cool – Prynt smartphone case instantly prints camera photos

Gotta love a new brand with ‘baked-in’ product differentation¬†¬† Sometime you see a new product that strikes you as having particularly broad cool appeal. ‘Broad’, ‘Cool’ and ‘Appeal’ are three words that rarely fit together, but the new Prynt smartphone case is a rare breed.…

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