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Apple demonstrates the power of an iconic brand identity

Don’t try this with your branding at home Apple recently announced their upcoming event where the company is expected to announce their latest product developments. Stepping outside their standard invitation design for the event, Apple created 370 customised versions of their iconic brand symbol. For…

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Is Apple’s attempt to distance itself from China brand spin or brand craft

Apple’s ‘Made in China’ Brand Messaging Maybe I’m a little late to the party, but on the weekend I notices for the first time the small print on the back of my iPhone 6 which says: ‘Designed by Apple in California Assembled in China’. I…

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