A big, bold brand for an event for big ideas
IPAA Victoria Public Sector Week 2017 is the only event that brings together the entire Victorian public sector in one location to drive fresh thinking and a create a better future for all Victorians. The event provides a unique opportunity to connect with thought leaders across the public sector and all tiers of government to debate the big issues facing the community, and cultivate new ideas and opportunities.
Truly Deeply were engaged by IPAA to develop a brand identity for the event along with event marketing and activation collateral. IPAA were looking to re-energize the event after a period of declining interest and attendance. The previous event’s branding and marketing had failed to communicate the spirit and quality of the event and as a result failed to capture the attention and imagination of the market.
Our brief was to develop an identity system that better represented the value proposition of the event and stood out in the market to firstly be noticed through the clutter and secondly position Public Sector Week as a must attend event.