New proposition, name and identity for leading ultrasound educator and trainer.
The new brand proposition provides Zedu with a compelling new brand story, messaging, personality and a new inviting tagline that encourages their learners to “see the difference, be the difference”.
This was further reinforced by an invented name that was inspired by the ideas of seeing, doing, and a more personal approach to education.
Suean Pascoe, Director at Zedu, says the feedback on the brand has been overwhelmingly positive.
“It has made us look at everything from a different perspective and with fresh eyes. This has spurred a lot of news ideas and a creative energy in our core team. We knew what the problem was but not how to fix it. The new name and rebrand strategy allow us to positively address the issues and move forward.”
The new Zedu identity creates a bold statement that clearly sets itself apart as leaders in ultrasound education.
The Zedu identity brings to life the personal approach to learning by highlighting the letter ‘u’ (you) in the Zedu typeface.
The highlight circle represents finding, discovering and revealing new key information much like an ultrasound device does in practice.
The new visual language also shifts to focus away from just functional ultrasound images to highlight the learners. This is complemented by a bright colour palette and bold use of gradients communicate a fresh dynamic approach to ultrasound education.
Pascoe says that Truly Deeply’s helped them to articulate what we previously couldn’t with purpose and clarity.
“The final look truly reflects our business personality and uniqueness. Even if it is a stretch, don’t be hesitant to invest your time and resources into the process that Truly Deeply will guide you through. The results will speak for themselves.”
A leading ultrasound educator since 2007, Zedu provides interactive medical education, specialising in immersive ultrasound skills training.
Originally called Ultrasound Training Solutions, the brand was not distinctive or memorable. With a generic name and identity, the company was also struggling for a truly ‘ownable’ brand that would stand out in the category. Read more about the Zedu Case Study here.