Rebranding is for businesses of every size.
Although rebranding is a strategy commonly used by large businesses in order to increase share price, it is equally effective for smaller businesses looking to change the way they are perceived by the market in order to increase their chance of sale and their sale price. The approach you take, and the amount you invest should be driven by the return you are seeking through your business sale. Below are three packages suited to different sized businesses.
What investment is required?
Our rebrand delivered us 10 times the investment
Our rebranding was one of the very best investments of my life. Great brands attract attention. They cut through the crap. Business brokers love nothing more than introducing a great brand, it’s an easy sell, because great brands are rare. A great brand is like an A-Grade property. You know it when you see it, and so does everyone else. FOMO (fear of missing out) kicks in and creative tension is created… and suddenly your brand isn’t for sale, it’s for Auction. However, unlike A-Grade property, an A-grade brand doesn’t require millions to create… but it takes millions to buy. I’d comfortably say our rebrand delivered us 10 times the investment. I can’t think of a better commercial investment than an effective rebrand.”
Damien James, Founder and CEO