What's the right level of investment in order to maxisize the successful sale of your business?

Rebranding is for businesses of every size.

Although rebranding is a strategy commonly used by large businesses in order to increase share price, it is equally effective for smaller businesses looking to change the way they are perceived by the market in order to increase their chance of sale and their sale price. The approach you take, and the amount you invest should be driven by the return you are seeking through your business sale. Below are three packages suited to different sized businesses.

What investment is required?

How much should you invest in improving your businesses brand image?

As a guide, most businesses invest around 2-3% of their goal business valuation in rebranding to prepare themselves for a successful sales campaign. For businesses with a valuation above $2 million, the cost can be as little as 0.5%.

For businesses that successfully sell, the investment in rebranding pays for itself through a successful sales result and the price achieved.

Small Business Image Makeover - $14,000

For smaller businesses who are looking to sell for under $500,000, this package provides a well priced option. The Spit & Polish option:
• Identifies your target audience (customer or business)
• Charts your competitors to identify how they present themselves to the market
• Updates your current brand mark (2 logo concepts) with a simple visual identity (colours, fonts, imagery)
• Redesigns the look and feel of your web site (far and away the most significant example of your brand image for prospective buyers)
• Provides new email signatures
• Designs and print ready artwork for new business cards.

This price does not include the cost of building or updating your web site (we are able to work with your developers to update your site or build a new site from scratch with prices from $1000) or the print or production of any items. We are able to provide recommendations on any and all additional requirements you may have such as signage, stationery, uniforms, custom photography, etc. which can be quoted individually to your needs.

Mid-sized Business Professional Brand Presentation - $28,000

Suited to mid-sized businesses looking for a sale price around $1 million, the Professional Presentation option:
• Identifies your target audience (customer or business)
• Charts your competitors to identify how they present themselves to the market
• Refines your current or develops a new Differentiated Consumer Value Proposition for your business
• Develops three key brand messages to assist in your positioning
• Redesigns your brand mark (3 logo concepts) and visual identity (colours, fonts, imagery)
• Redesigns the look and feel of your web site (far and away the most significant example of your brand image for prospective buyers)
• Provide new email signatures
• Designs and print ready artwork for new business cards, letter head and with compliments slip.

This price does not include the cost of building or updating your web site (we are able to work with your developers to update your site or build a new site from scratch with prices from $1000) or the print or production of any items. We are able to provide recommendations on any and all additional requirements you may have such as signage, stationery, uniforms, custom photography, etc. which can be quoted individually to your needs.

 

Mid-Large Business Comprehensive Professional Rebrand - $46,000

Suited to mid-sized and large businesses looking for a successful sale with a valuation above $1.5 million. This package provides a bespoke and customized option adopted successfully by our larger clients. The Complete Professional Rebrand option:
• A complete, market facing Brand Strategy that
– Identifies your target audience (customer or business)
– Charts your competitors to identify how they present themselves to the market
– Refines your current or develops a new Differentiated Consumer Value Proposition for your business
– Identifies your brand personality
• Develops up to six key brand messages to assist in your positioning
• Redesigns your brand mark (3 logo concepts) and visual identity (colours, fonts, imagery)
• Redesigns the look and feel of your web site (far and away the most significant example of your brand image for prospective buyers)
• Includes a brand image library (2-5 images) to assist in updating your business presentation.
• Provide new email signatures
• Designs and print ready artwork for new business cards, letter head and with compliments slip and presentation folder.

This price does not include the cost of building or updating your web site (we are able to work with your developers to update your site or build a new site from scratch with prices from $1000) or the print or production of any items. We are able to provide recommendations on any and all additional requirements you may have such as signage, stationery, uniforms, custom photography, etc. which can be quoted individually to your needs.

 

Our rebrand delivered us 10 times the investment

Our rebranding was one of the very best investments of my life. Great brands attract attention. They cut through the crap. Business brokers love nothing more than introducing a great brand, it’s an easy sell, because great brands are rare. A great brand is like an A-Grade property. You know it when you see it, and so does everyone else. FOMO (fear of missing out) kicks in and creative tension is created… and suddenly your brand isn’t for sale, it’s for Auction. However, unlike A-Grade property, an A-grade brand doesn’t require millions to create… but it takes millions to buy. I’d comfortably say our rebrand delivered us 10 times the investment. I can’t think of a better commercial investment than an effective rebrand.

Damien James, Founder and CEO
Dimple Care

Businesses we've successfully rebranded

How we rebranded these businesses for sale or to increase their market value. Click for more detail.

If you're thinking of selling, give us a call today

To understand how rebranding can be the most important part of preparing your business to sell, give us a call today or make a time to meet us for a coffee and chat to leverage our 28 years of branding experience.

Less than 35% of businesses sell when taken to market

Less than 25% of business owners are happy with their company valuation

The only way to predict the future is to create it

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