For more than two thirds of business owners, selling your most valuable asset is a disappointing experience at best and an impossible pipe dream at worst.
Unless your business is a leader in your category, you're happy to sell it at a discount, or both - selling your business is likely to be a tough and unrewarding reality check. To give yourself the best opportunity for sale at a strong valuation, you have to do everything possible to present your business for sale in a manner that makes it stand out from the other businesses on the market.
In the same way it’s common practice to invest in the presentation of your home before selling to attract the maximum number of interested buyers and the maximum sale price, investing in the presentation of your business’ brand will positively impact market perceptions of value and attract more interested investors.
How does rebranding help with selling a business?
Our rebrand delivered us 10 times the investment
Our rebranding was one of the very best investments of my life. Great brands attract attention. They cut through the crap. Business brokers love nothing more than introducing a great brand, it’s an easy sell, because great brands are rare. A great brand is like an A-Grade property. You know it when you see it, and so does everyone else. FOMO (fear of missing out) kicks in and creative tension is created… and suddenly your brand isn’t for sale, it’s for Auction. However, unlike A-Grade property, an A-grade brand doesn’t require millions to create… but it takes millions to buy. I’d comfortably say our rebrand delivered us 10 times the investment. I can’t think of a better commercial investment than an effective rebrand.”
Damien James, Founder and CEO