What's the difference between Brand Design and Graphic Design?
Your brand connects with your audience in a range of different ways we call brand touch points. Those touch points should have two layers of communication; Functional and Brand Positioning. By example, the functional layer would communicate information about the products a web site may sell - but the strategic brand layer positions those products in the most powerful manner increasing consideration, purchase and margin.
Traditional design agencies deliver on the functional layer of communication, but it takes a specialist brand agency to understand and deliver both communication layers woven into powerful and consistent brand touch points.