Differentiated Brand Identity for the Business and Finance Sector.
Jag Capital approached Truly Deeply to strategically and creatively develop their brand positioning and identity. Jag Capital is a new venture capital firm with a focus on the energy and mining industries.
We assisted Jag Capital in developing a clear brand definition and differentiated market positioning. We then created this unique and bold brand identity to visually communicate that brand proposition to their audience.
“Brands are managed from the inside-out. It is critical that Jag Capital had razor sharp clarity over what they wish their brand stood for. We always start with the brand’s internal mantra, its belief system. Every action of the brand should be a manifestation of this desired brand positioning.
Once we had clear focus on what Jag Capital stood
for, inspiration for the brand identity flowed from a combination of sources, business growth, mining contours and geographical layering. Wanting to stand out in a somewhat conservative marketplace, Jag Capital took great confidence in our brand expertise. The result as you can see is a brilliant one.”
Derek Carroll, Truly Deeply Design Director
“Truly Deeply processes to define Jag Capital’s brand positioning and brand identity was extremely effective and seamless. I couldn’t be happier and would highly recommend anyone to use them.”
Graham Van Damme, Founder & CEO
Jag Capital
Tags: Brand Agency, brand architecture, Brand Communication, Brand Communications, brand communications agencies Melbourne, Brand Design, brand designer, brand developers, brand developers Australia, brand developers Melbourne, brand development, Brand DNA, Brand Experience, brand guidelines, brand identity, brand identity agencies, brand identity designers Melbourne, Brand management, brand marketing, Brand Personality, Brand Strategy, brand-designers-Melbourne, brand-identity-designers, branding strategy, corporate branding, Corporate identity, corporate identity design, Corporate Image, creative agencies, creative agencies Melbourne, creative agency, creative agency Melbourne, Graham Van Damme, Graphic Design Melbourne, Jag Capital, Melbourne brand designers, Melbourne Brand Strategy, online branding, online branding agency, professional services brand, professional services branding, professional services branding agency, retail brand, retail brand agency, retail brand strategy agency, retail branding, retail branding agency, retail catalog agency, retail catalogue agency, retail strategy, retail strategy consultants, specialist retail brand agency, Truly Deeply, Visual Language, web site branding, web site branding agency