Strategy
We developed a compelling proposition that appeals specifically to tradespeople (tradies).
“In the Hyve, everything and everyone works together to optimise and protect your business.”
A strong value proposition and key messages help ThyreHQ define and amplify the brand’s benefits and competitive strengths.
Design
For the brand identity, we wanted to create a brand that would stand out in the market and appeal to younger tradies.
Avoiding the overused bright yellows and block fonts we created a more progressive and edgier visual language that is right on trend.
