The brief was to create a memorable and ownable brand name and identity that would stand out on the shelf, communicate the value proposition as well as the functional and emotional benefits of the product to the audience, and assist with the education of the market on the benefits of this new product range.

Rhinomed already had marketing leading products for snorers and athletes, branded Mute and Turbine respectively. We needed to consider the benefits of creating a new standalone brand to reflect an innovative product, or whether we should leverage the parent brand (Rhinomed) or their other successful product brands (Mute or Turbo).

Pronto was originally designed for the USA. It is now available in most markets including Australia and the UK.

Our market, consumer, and trade research led us to create a new brand name and identity for the new range.

While Mute was a strong brand, we also needed the clearly differentiate the new product from Mute, to reach new audiences and justify a higher price point.

The company was also keen to start to connect Rhinomed with its products, so a light brand endorsement was also created.

The new product range was named ‘Pronto’, a short, strong and memorable name that while Italian, is understood in many languages to convey how the product is a fast, powerful and easy solution. The individual products were then named ‘sleep’ and ‘clear’ to convey their different uses.

Building on Pronto’s key differentiators, the positioning and messaging highlight the product’s innovative technology, blend of essential oils, and key benefits.

The core brand messages of ‘unique vapor inhaler’ and ‘naturally’ are combined with flexible messaging that can be tailored to highlight the unique benefits of each of the products in the range.

Clears a Stuffy Nose Naturally. Pronto Clear is a unique vapor inhaler that gently opens the nose and delivers a blend of six pure essential oils traditionally known to help clear a stuffy nose naturally.

Sleep Better Naturally. Pronto Sleep is a unique vapor inhaler that gently opens the nose and delivers a soothing blend of four pure essential oils traditionally known to help you relax and sleep better naturally.

The cornerstone of the brand identity is a simple wordmark that echoes the form of the pronto unit.

Both ‘O’s are reformed into triangular lozenges hinting at the shape of the Pronto container and also the clearing or resting medicinal benefits. This combines with a clean sophisticated visual language that highlights the key essential oils in each product and their benefits. The brand is designed to use space and a balanced layout with a rich black background that expresses a sense of calm and well-being that promotes better sleep.

In keeping with the brand architecture, two product versions of the brand were differentiated by colour to reflect the benefits and essential oils.