Fresh from the Kitchens of the Renowned Daylesford Lake House
Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new range of produce.
As Alla says, “There has always been a Wolf in our kitchen. My Russian parents were both great cooks and our kitchen was always the heart of the home. Preserving the bounty from our garden and orchard was a seasonal occupation. Jars of dill tomatoes and cucumbers, pickled mushrooms and sauerkraut were always in abundance, and pots of jam opened in the depth of winter reminded us of sunny days. When friends visited they were fed, regardless of the time of day. Those special memories inspired my becoming a chef and restaurateur and in 1984 we opened the Lake House in Daylesford. I’ve had the good fortune to share our place with so many guests over the years and to welcome them to our table. Now we’re delighted to have selection of favourite recipes to enjoy at home. As we say “Priatnogo appetita”… enjoy!”
Initially developing the brand proposition for the range as well as the brand architecture establishing the optimum relationship with both Alla’s personal brand and that of the iconic Daylesford Lake House, we then developed the name; ‘A Wolf in the Kitchen’. As brand names go, this one combines unique elements of Alla’s surname, as well as the sense of home cooked and hand made preserves. The brand positioning line of ‘Alla Wolf-Tasker Produce’ is locked-up with the brand name allowing for broader brand extensions into the future.
The packaging design features a beautiful water colour illustration by New York-based, Australian designer/illustrator Anna Roszko. The illustration forms the basis of the packaging design, combining the literal cues of a wolf and a bountiful fruit/produce tree with a sense of hand crafted cooking, and seasonal, windfall produce. Truly Deeply Creative Director, David Ansett explains; “We wished to not only capture a sense of Alla and her Russian heritage, but also a sense of home cooked preserves, made from whatever seasonal produce the garden had provided. This sense of authenticity is critical both to Alla and also to her new brand”.
The colour-way of the feature illustration shifts to match each conserve variety, providing a soft, seasonal palette for the range of SKUs.
The original packaging design has been tweaked by others at the production stage (see below) so that it varies slightly from the intent. A Wolf in the Kitchen is available for sale at Wombat Hill House Daylesford, Lake House and selected specialty stores. For wholesale enquiries contact larissa@lakehouse.com.au
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