Striving for Pinnacle Performance. Barrett Consulting are a business consultancy working with organisations to sharpen their sales force into elite performers. We worked with the team at Barrett to transform their positioning from ‘generalist business consultancy’ to give them this high level of clarity around their most potent go-to-market brand proposition.
Barrett’s two business principals were elite sports people in previous incarnations, and the same focus was to be found in the way they honed the sales skills of their clients. The them of striving for pinnacle performance became the theme that drove the brand identity design as well as Barrett’s marketing brochure, flowing through to the company web site and electronic newsletter.