Creating a new brand through re-packaging
As part of or brand work in repositioning snack retail franchise Nutshack, we were given the task of creating an engaging brand connection for their value-add fruit and nut mixes.
The re-positioning of the Nutshack brand included the exploration of transforming their product range from an impulse commodity snack, to a branded, valued food choice. Nutshack had been selling mixes of fruit and nuts by the gram through their franchised retail stores for some time, but the approach of sale-by-weight continued to under perform. By creating a brand for the selection of mixes, and a series of sub-branded SKUs, in two ‘fresh pre-packed’ sizes, we enabled Nutshack to leverage the new through in-store, visual merchandising and point of sale promotion, dramatically increasing sales of their high margin staple product overnight.
Our work on the Nutshack Mixes brand included:
• Brand and Product Naming
• Brand Identity and Packaging Design