The Brotherhood of St Laurence is one of the most influential Not-For-Profit organisations in the country working to change the paradigms of society that impact the marginalized and less fortunate in our community. The CEO recognised the annual report as a powerful platform to present his vision, and in us recognized the right agency to help create the right messaging and annual report design.
Capturing the enormity and detail of the Brotherhood of St Laurence vision in a manner the did it justice, and faithfully communicated it through their printed reports.
A big vision called for a big format and accordingly we designed the annual report to be printed at broadsheet size. We designed the visual language to speak from the streets with a gritty combination of typography and photography. The messaging was crafted to capture some big ideas and express them simply and powerfully.
Our services engaged to assist Austbrokers with their annual report:
Annual report design, layout and typesetting, photo shoot & art direction, copywriting, print management.
The report was voted the Most Effective Annual Report produced in Australia for that reporting period by th Australian Graphic Design Association, beating-out a whole host of reports produced with much larger budgets and for more creative clients.