Annual report design inspires brand refresh

FNI Annual Report Cover

We were approached by Florey Neuroscience Institutes to design their 2008 Annual Report. With a brief to update existing brand visual language, we developed a new brand look and feel that is scientific, professional and bold, that would be eventually rolled out through other FNI brand communications.

Through innovation, excellence, commitment, passion, integrity, rigour, collaboration and teamwork FNI are
focused to be recognised as a leading international brain research institute. With these values driving all they do,
we assisted Florey Neuroscience Institutes to define the key annual report communication theme as ‘Improving Life Through Brain Research.’

We provided a communication system that allowed FNI to highlight the relevant stakeholder messages in what is a complex piece of communication. The result is a very easy to comprehend corporate report that delivers the organisation’s key strategic and brand messages in an easy to access and engaging format.

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