Inspired by the fresh and wholesome all-Australian ingredients, Get Farmed! heroes local farmers and celebrates the unprocessed bounty of Australian ingredients. Heroing local farmers and their best natural produce is core to the brand story. After developing the brand strategy and identity for Get Farmed! Truly Deeply concentrated on the brand’s most critical touch-point, its on shelf presence, the packaging.
The inspiration for the packaging was Australian farmers and the fresh ingredients. The packaging also needed to differentiate from a large variety of products, positioned anywhere from healthy to economical.
“The brandmark depicts a friendly farmer’s tractor supported with lively hand drawn type. The packaging utilises a die-cut shape of Australia to reveal the proud ingredients. The colours were also chosen deliberately to be soft, natural and inviting.” Says Derek Carroll, Creative Director and Partner, Truly Deeply. On shelf, the packs are differentiated by a combination of these elements.
As a result of the brand and packaging, Get Farmed! is now available in a number of speciality retailers across the country as well as select Coles stores.
“Being passionate about Australian produced food and supporting Australian farmers Truly Deeply have managed to develop a brand image for us which has included our packaging range and website. The feedback from our customers has been amazing. Truly Deeply have been fantastic in all aspects of the project and ongoing work.” Says, Lynne Skene Owner and Director, Get Farmed!
For more insight into the brand strategy and identity development for Get Farmed!, click here