Shopping centre brand refresh embraces community passion and pride


The Task
Warriewood Square Shopping Centre is undergoing an $85 million redevelopment, to be completed by June 2016. The brief to Truly Deeply was two fold, to develop the pitch to attract retailers and also to reposition the centre to appeal to shoppers in the trade area.


Strategic and design solution
Truly Deeply created a new creative concept to bring the centre’s new brand proposition of “Northern beaches, where coastal style meets quality” to life. The visual style is designed to embrace the community’s passion and parochial pride and reflect a quality experience unique to Northern Beaches. The design allows the centre to play up its pillars of ‘family friendly’, ‘celebrating coastal style’ and ‘embracing healthy outdoor life’.



The ‘Square’ creates a strong frame that combines strong and aspirational imagery to hero the unique sense of Northern Beaches lifestyle. The visual style provides a striking and distinctive look that ties all communication together but is also flexible enough to be dialled up or down and tailored to different audiences, retail and seasonal offers.

The concept was further tailored to develop into a leasing brochure, website, development video  and communications to sell the centre’s new development and the opportunity to potential retailers.





How we helped Warriewood Square
Campaign identity, positioning line, leasing brochure, website design, in-centre signage, hoarding, fencing, campaign video.


Warriewood-Hoarding Low Res


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