The Yarra Ranges Regional Museum is an ‘adaptive reuse’ cultural space in Lilydale that uses its collection to tell the stories of the people and events that contribute to the making of place. The Museum has a cafe space and manages a significant collection on behalf of the Community. It is managed and run by the Arts, Culture & Heritage Department at Yarra Ranges Council.
As a local museum, a multiuse gallery and adaptive cultural centre the revamped facility needed an identity that was modern, culturally appropriate, flexible and explained the venues new role. They wanted to break away from the obvious choice of using the building’s historic façade or any of the new modern architectural details.
Truly Deeply created an identity that brings to life the colour and excitement of discovery be it historical or cultural. An identity that is, at once, of the building and it’s contents. The identity consists of a clean modern sans serif type mark accompanied by a layered angular sculptural device. Together these appear to float off an imagined floor, turning the identity itself into an exhibit or a placeholder for any and every exhibit the space may hold. The identity is flexible with colour with a couple of variations. In execution the brand mark sits in a gallery space so along it’s angular nature it reflects the new exhibition space as well as the exhibits themselves.
Truly Deeply developed the visual identity and corporate executions.