Yarra Valley Water is the largest of Melbourne’s three retail metropolitan water utilities, providing water and sewerage services to more than 1.6 million people and more than 50,000 businesses in the northern and eastern suburbs.
Over the past several years Truly Deeply in collaboration with Yarra Valley Water have designed their annual reports to fulfill the strategic intent to lead the global water industry in serving the customer and the environment, supported by our high-performing business culture and continuously improving our efficiency.
The report design is as much about clarity of information as it is about a creative design. First and foremost the report must communicate a number of key messages at a number of levels to a range of stakeholders. Our framework for annual reporting and shareholder communication is all about including the right information in the right way so it’s easily found and accessed. Once the information design has been refined, the visual design wraps the report-up in an engaging layer of image, type and colour.
“Yarra Valley Water has been on a ‘sustainability’ journey for a number of years. Along the way Truly Deeply helped to untangle the utility’s interwoven social, economic and environmental threads and create a brand essence that not only made a great deal of intuitive sense to staff but also helped mould the corporate character in a way that met the needs of external stakeholders.”
Tony Kelly. Managing Director, Yarra Valley Water