Our Projects

Brand Identity Design for Jane the Agency

Jane the Agency is a new brand of agency that takes a holistic approach to advertising. Jane are passionate about what they do and aim to nurture and inspire brands beyond their comfort zone, using both traditional and non-traditional mediums to form a deeper, more meaningful conversation with consumers.

We worked with Jane to create a visual identity that would sit comfortably within the visual language of the advertising industry, but that would at the same time stand apart and would attract like minded creative individuals and clients. Founded by Daniel Pollock, former creative director of one the top twenty creative agencies in Asia Pacific and co creator of iconic fashion website Michi Girl, Jane has a clear and playful brand personality which we have layered throughout all design and communication pieces. Shown below are examples of the business card, website and postcards design.

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135° Degrees Brand Identity Design

135 Degrees Brandmark

135° Degrees is a luxury property investment group, marketed to high wealth individuals in Australia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra luxurious holiday homes in the most exotic locations around the world. With properties in Japan, Vietnam, Indonesia, Australia and New Zealand, members could experience a range of extraordinary experiences ranging from skiing slopes in the island of Hokkaido (Japan), through to relaxing at Singh Beach (west coast of Phuket) surrounded by the majestic Andaman Sea. The 135° Degrees experience provides the services of a luxury hotel, the exclusivity of private villa rentals and the equity benefits of second home ownership. The 135° Degrees proposition is ‘A life balance investment’.

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VicHealth Annual Report Design 2009

Effective health promotion has the capacity to improve health, reduce costs of treating chronic disease, enhance economic productivity, bridge the health divide between population groups and add healthy years to life expectancy. With this philosophy driving all they do, we assisted VicHealth to define the key annual report communication theme as ‘Inspiring Health.’

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Acrux Annual Report Design 2009

A Year of Delivering Value
We’ve been partnering with Acrux (a specialty pharmaceutical company based in Australia) to design their corporate communications since 2002 when we first worked with them on the prospectus. As one of the sectors glowing success stories, Acrux has built a reputation for meeting milestones each and every year from start-up phase through to their current commercialization phase.

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Baseline, City of Whittlesea Youth Service – Brand identity

Our work with the City of Whittlesea as their brand communications design agency provided us the opportunity to work on the brand identity for their Youth program. We ran some brand image research sessions with a range of young people from across the City’s broad population base to establish a consideration set of relevant visual language to inform the project design brief. We also used the opportunity to talk about themes for possible names for the program.

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Ansvar Insurance Annual Report Design 2009

Ansvar 2009 Annual Reporta

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Ansvar Insurance Annual Report Design 2008

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Self Promotion Design – Christmas Gift 2008

2008 was a rocky year, the global financial crisis was on everyone lips. So, for our client christmas present we wanted a gift that would offer a little hit of hope and sweetness in tough times, and chocolate cheers everyone up.

We sourced the most stunning chocolate in the world that looked just as sublime as it tasted from our good friends at Ganashe Chocolate. We then designed the packages to reflect the premium quality of the chocolate and to inspire a cosy, peaceful moment of calm in such turbulent times.

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Our intelligent Brand Strategy, Brand Identity and Brand Communications Design for Education Software Leader; Callista

brand strategy consultancy

Callista is a software development company who design and build administration systems for universities. We were initially engaged to drive the brand definition process in order to provide the organisation with clarity around their market proposition and competitive positioning. Our initial brand strategy work led to our engagement to design a new brand identity for Callista, which was followed by a suite of brand communications including marketing publications, industry advertising campaigns and packaging for the software.

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Acrux Annual Report Design 2008

Products, Partners & People

We worked with Acrux to design their 2008 Annual Report. 2008 was a year on which Acrux achieved key advances in product commercialisation. We identified the key themes and supporting themes for the business to communicate for the year. The design and photography of the annual report reflected the key themes; products, partnerships and strong passionate leadership.

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