Ayomo shifted its product offering from frozen yoghurt to focus more on cold pressed juices and broader healthy food and lifestyle choices.
The brand needed to evolve to represent the new product offering but also engage a different audience to those who they had traditionally appealed to.
Ayomo needed to appeal to young health conscious foodies who want fast, convenient and great tasty healthy treats. The brand’s aim was to provide inspiration for guilt free indulgence.
The new brand positioning was focused on guilt free indulgence. Centred around healthy living made easy, the proposition is crafted to connect with the target audience’s lifestyle aspiration but also highlight the brand’s strong authenticity and honesty around fresh, raw and natural ingredients.
The original brand pillar of a food science approach to nutritionally balanced and innovative flavour combinations has been fused with a more handcrafted artisan approach.
Simple, strong and essential, the new brand identity design shifts Ayomo from a desert focused treat to a healthy lifestyle product that is inspired by the power of the raw and natural ingredients.
A strong simple customised typemark was created with a droplet in the ‘a’. The bold iconography portrays a clean, strong and simple brand identity system that then is translated easily from juices to the brand’s other tasty treats.
Simple and clean colour coding was also developed for each of the product ranges to compliment the vivid colours of the natural foods.
How we helped Ayomo
Truly Deeply provided Ayomo with a market review and decode, brand positioning, brand identity design and packaging design.