Our Work

Brand research, strategy, messaging, naming, identity design, collateral and marketing for new caffeine based energy gum.

Brand positioning and identity design for Vienna Patisserie - a unique fusion of a traditional European cakes and pastries with a modern Australian twist.

Research, Brand Strategy, Brand Architecture and Brand Identity, for B2B software provider.

Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.

The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.

An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.

A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.

The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.

This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.

With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.

The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.

Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.

Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.

An identity that is truly Melbourne and communicates the benefits to Melbourne businesses of securing their .melbourne domain name.

Brand overhaul expands the business and ensures it remains relevant, grounded by the humble potato.

An original identity system reflective of a local cafe yet still effective and scaleable to build a consistent but non-cookie cutter brand.

Rich brand storytelling, design and packaging that heroes loca­tion, tra­di­tion and fam­ily heritage.

Aligning the brand to the business proposition and ambition with a distinctive and engaging new identity.

A standout not-for-profit identity that positions the organisation as the authority in women's health.

Embracing heritage and reflecting design elegance to bring handmade jewellery to life.

A rich and engaging brand story, identity and packaging that reflects the founder's passion for Mexico.