Innovative packaging design for organic cleaning products

reSparkle Bottles

Australian made and owned, reSparkle is Australia’s first range of cleaning products that are 100% natural, safe and chemical free. reSparkle was founded on the belief that ‘going green’ shouldn’t mean that you should have to compromise on cleaning quality.

reSparkle challenges us to rethink the way we purchase cleaning products. Traditionally, the liquid inside the bottle is made up of 5% detergent and 95% water and plastic. Imagine a world where you could buy only the 5% that matters. Surely this would lead to cost savings as well as a reduction in packaging wastage?

The team at reSparkle certainly thought so, and as a result, have created the reSparkle refill pod. Full of cleaning concentrate, which when mixed with water in a reSparkle bottle is as potent and natural cleaner. By reusing the bottle, refilling with the little pod, customers are helping to reduce the amount of waste produced and doing their part to ‘reSparkle the world’.

Resparkle BeforeChallenge
reSparkle had strong product differentiation as well as a clever concept of a refillable bottle but they were struggling to cut through and gain shelf space.

The previous packaging was not appealing to the target audience and the design did not play to their environmental strengths. We needed to create a more credible, differentiated and premium packaging solution.

Design solution
“From the outset it was clear that we needed to develop a really clean, simple and honest visual language for the packaging. Something that placed the products at a premium but still clearly displayed their environmental credentials,” says Derek Carroll, Creative Director and partner, Truly Deeply.

Using a strong primary colour palette, with plenty of white space, we achieved a clean and efficient, premium product look and feel,” added Carroll.

Truly Deeply provided a completely new approach to the packaging and design of the bottle and refill.

reSparkle refills

“I approached Truly Deeply for an emergency brand packaging overhaul. They not only delivered within the tight timeline but completely nailed the brand image I was after,” said Pearl Chan, Founder, reSparkle.

The new packaging has played a vital role in helping reSparkle stand out, as well as gain new interest from retailers and customers. “reSparkle is about being different so it makes sense that our packaging reflects that. I am very impressed with the team’s passion and talent,” added Chan.

Resparkle is available from or from the following retailers:

Melbourne – East
Kew Organics; 4/79 Willsmere Rd Kew, Victoria, 3101;
Sprout Health Store + Organic Grocer; 123 Auburn Road, Hawthorn
Upper Gully Organics; 1232 Burwood Hwy, Upper Ferntree Gully
The Nappy Lady; Shop 4, 1567 Burwood Hwy, Tecoma;
Belgrave Organics; 1675 Burwood Highway, Belgrave;

Melbourne – North
Terra Madre; 103 High Street, Northcote;
The Greenstore; 139A Station Street, Fairfield;
Organic Gertrude; 108 Station St, Fairfield;
Top of the Town Organic; Shop 3, 50 Plenty Rd, Preston
Get Real Organics; 33 Were Street, Montmorency

Melbourne – West
Plump Organic Grocery; 24 Ballarat St, Yarraville,

Melbourne – South
Patterson’s Organics; 37 Patterson Road, Bentleigh
New Harvest Produce; 37 Armstrongs Rd. Seaford;

Mornington Peninsula
Don’t Panic It’s Organic; Shop 2, Mt Eliza Way
Rosebud Health Store; 879 Nepean Hwy, Rosebud
Hastings Health Food; 46 High St, Hastings

Organic Angels;
Organics On a Budget;
NoTox Box;
Organic Origins;


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