Brand re-positioning for women’s health organisation

Jean Hailes Illustration

A Beautifully Executed Re-branding Project. We were engaged by Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral.

In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.

The Jean Hailes Foundation is a not for profit organisation devoted to improving the health and wellbeing of women. Founded in 1992, The Jean Hailes Foundation reflects the enduring legacy that Dr Jean Hailes made to women’s health. She was a pioneer in women’s health in Australia and in 1971 established the first clinic dedicated to women’s health. Dr Jean Hailes had an absolute passion for improving the health and well being of all women. Her expertise and determination to make a difference not only shaped hugely positive outcomes during her lifetime, it also inspired the creation of The Jean Hailes Foundation, following her passing in 1988.

Though developing a focus on networking and research we looked at the defining factors that could place Jean Hailes to enable them to deliver the best service and resources to their clients. To achieve this they need to become the definitive organisation on women’s health in order to have influence on national health policy and the authority voice in women’s health issues.

Leveraging the new go-to market brand essence, we set about creating a visual language that would represent Jean Hailes Essence and the myriad of other strategic inputs. The new brand essence called for a visual language that could tie together a re-focused scientific commitment, but also represent the common bonds that women face in their health lives. The illustrated ‘ networked woman’ was developed to represent the every woman and was surrounded by a visual language that combined a sense of femininity and scientific focus. In designing the complete brand identity for Jean Hailes we have developed a suite of elements including, corporate stationary, internal and external signage, website, marketing collateral and e-branding.

Truly Deeply branding

One of the advantages of being a full service brand agency is that it allows us to realise an integrated approach to the visual representation of the strategic framework. Jean Hailes was one of these projects that allowed us to execute the strategic and visual opportunities. The new Jean Hailes brand will serve the ambitions of the Jean Hailes organisation.


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