Brand identity and website design for innovative gift retailer

Inspired Gift Cards

Truly Deeply created the brand identity design for Inspired Gift Cards. A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache.

Inspired Gift Cards provides a wide selection of gift vouchers from leading retailers, top restaurants, premium brands and unique experience providers. The gift can then be personalized, wrapped and delivered. However, the real beauty of this service is the inspired gift card that enables the receiver to choose their own gift from the exact retailer, service or experience they want.

Truly Deeply developed the brand strategy, name, identity, packaging and web design.

The brand proposition of ‘gifting magical moments’ focuses the brand on connecting the giver and receiver, and aims to make the whole experience of gifting special and memorable.

“The brand design is all about connecting and engaging with a broad range of customers as well as the recipients of the gift cards. A big part of the design challenge was to wrap what is essentially a functional product in a visual identity that captures the excitement of giving as well as receiving”, says David Ansett, Founder of Truly Deeply.

“Truly Deeply was instrumental in the development of our brand, values, personality and proposition and created a visual language that really appeals to our audience. It is clearly differentiated, more sophisticated than our competitors and everyone comments on how much they love the design”, says Sue Jackson, Executive Chairman, Inspired Gift Cards.

The website went live this week and already has more than sixty brands to choose from including Apple, Myer, Westfield, Harvey Norman, Bunnings, JB Hifi, Smiggle, Pandora, Red Balloon and Rydges Hotels – with many more to join the fold soon. You can search by brand, occasion and category or give an inspired gift card and let the receiver choose.

To see the website, Click here.

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