Posts Tagged ‘Brand Personality’

07.14.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.

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12.18.09

Coffin Bay Oyster Farm Brand Strategy & Design

In a recent blog on the premium nature of artisan food brands we spoke about our great friend and client Lester Marshall from the Coffin Bay Oyster Farm. Lester is a truly interesting character. Two years ago he was a passionate Oyster Farmer in the majestic waters of Coffin Bay, near Port Lincoln, South Australia. Today he is an astute master of branding. He has had a paradigm shift that is transforming his business. He has set in play a strategy that is moving his business from simply selling his succulent oysters unbranded in hessian bags to one that markets a portfolio of premium branded oysters. His awakening to the power of branding has also seen him become an inspirational speaker and educator on how to build premium regional food brands.

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08.24.09

Gelati Sky – Brand Identity & Packaging Design

Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.

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08.24.09

Baseline, City of Whittlesea Youth Service – Brand identity

Our work with the City of Whittlesea as their brand communications design agency provided us the opportunity to work on the brand identity for their Youth program. We ran some brand image research sessions with a range of young people from across the City’s broad population base to establish a consideration set of relevant visual language to inform the project design brief. We also used the opportunity to talk about themes for possible names for the program.

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08.24.08

Nava Homes – Brand Strategy & Communications Design

Nava Homes is a SME home building company with a proud family history. We worked with Nava tp develop their differentiated market proposition and define their brand. The Nava brand was deeply rooted in their philosophy of building homes to enjoy with the same sense and joy for life as we often associate with the Italian family lifestyle which is expressed by the Nava brand essence as ‘Italian Family Living’. We developed a brand book to help provide clarity for the organisation, that also doubled as a marketing brochure for their clients, telling the Nava family story along the way.

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08.24.08

Barnaby & Brown – Brand Strategy, Identity and Design

Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.

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07.14.07

Five Flavours of Brand Personality

We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product – a range of (very delicious) natural fruit cordials.

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11.24.03

Brotherhood of St Laurence Annual Report Design

TRULY8388 Images of Folio for website.indd

Client: Brotherhood of St Laurence
Corporate communications and annual report for NGO Brotherhood of St Laurence.

08.24.02

V/Line – Regional Rail Brand Identity Design

Image 2

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05.28.02

Lighthouse Foundation Annual Report Design 2002

Lighthouse Foundation Annual Report

The Lighthouse Foundation is a not-or-profit organisation that was founded by Susan Barton in 1991. The Lighthouse Foundation provides our young homeless with a safe place to live and offer training programs, educational services and work experience. This manifesto allows young people to take control of their lives and grow in to holistic and self-sufficient individuals. The Lighthouse Foundation has created a strong sense of community through actively seeking out ways to engage with the broader community developing rich networks and lasting relationships. Their unique model has enriched the lives of young homeless people but also makes a positive impact of the lives of volunteers and the local community.

The Annual Report not only acted as a financial guide but also tells the success stories of individuals living in the Lighthouse provided accommodation. An optimism of hope and togetherness plays out thought the pages of the annual report not only aiming to pursued but also to inspire.

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